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I work with founders, marketing teams and CEOs to build effective marketing engines that fuel success.
Hi, I’m Ricardo, a marketing “engineer’ that takes pride in being fully involved, from strategy to execution.
Having worked in-house most of my career, I’ve seen the low-value that many agencies, advisors, and consultants often bring.
If we partner, rest assured I will be all-in, taking full accountability throughout.
My expertise spans across marketing, product and commercial perspectives challenges.
I offer my services and advice on a part-time and project basis.
My commitment is simple: 100% money back if you’re not satisfied with my approach after our first milestone.
Understand your market, product, segmentation, and assess marketing capabilities.
Set objectives, and if needed, refine positioning, target audience, and ICP to align with product and revenue goals.
Set out and execute tactical plans - campaign, tests, processes, people, tooling.
I view marketing as an ‘input-output’ system—research, strategy, execution and validation. I will help your business make the most of new tech (e.g. AI new tools), processes and best practices. This mindset stems from my background in software development and product management.
Fleshing out positioning, segmentation or go-to-market strategies isn’t just part of my job—it’s a personal interest. Bridging marketing theory with tactical execution could be a future PhD topic for me – something on my bucket list.
A former manager often said: don’t confuse motion with progress. He was right. Aligning marketing with sales and product goals, while confidently prioritising, is essential. I learned this the hard way, in situations where I ended up monitoring cash flow on an hourly basis, along with CAC.
I’ve been the sole marketer in a startup searching for product-market fit, led teams in established SMEs, VC-backed unicorn scale-ups, and coordinated cross-functional teams in large corporations like Microsoft.
From automated email sequences to UTM tracking, technical SEO, and integrating AI tools into workflows, I focus on the details. I’m generalist that can execute, automate, or help hire and outsource when the time is right.
This starts here. I’m not an agency that ‘productises’ their services – everything is tailored. If your business is in fashion, luxury, or FMCG, we likely won’t be a fit. For everything else, let’s connect! My expertise spans SaaS (B2B/B2C), technology, financial services, fintech, and telco, but I’m keen to explore other verticals.
